Milestone Website
Complete redesign and development of the corporate website
Milestone started as an IT Relocation company and quickly evolved into an IT Managed Services Provider based on consumer needs. We continuously redesigned and refreshed the website to align to our growing service offerings.
The Challenge
The current website had an immense amount of areas of improvement. Not only did we do a deep dive into understanding Milestone’s vision, but we also wanted to implement a cleaner look with more calls-to-actions and more efficient responsive design. In addition, we also wanted to implement a scalable way to track leads and improve the overall customer journey.
- Lack of standard responsive design
- Poor SEO and CTAs
- No blog or promotional micro sites
- Manual lead generation
The Redesign
Due to the previous legacy implementation of responsive design, I took it upon myself to completely redevelop the website’s back-end. I implemented Bootstrap to take advantage of its robust grid system and improved a lot of our modules in the CMS.
We started with the business requirements–which, at a high-level, were to represent Milestone as an IT Managed Services Provider with an Intelligence Automation spin. From a Marketing perspective, we wanted a very clean look-and-feel and to put more emphasis our CTA’s and blog (which we were also going to launch with the redesign).
Wireframes
Homepage
Content Page
Blog
Micro Sites
Improving the Customer Journey
Going into this project, we knew we needed to implement nurture campaigns and lead generation programs. A huge part of the redesign revolved around how we can reach our customers through Thought Leadership blogs and creating informational collateral. Before this, Milestone did not have an efficient way of tracking marketing leads or a way of nurturing contacts.
The Development
We started with the business requirements–which, at a high-level, were to represent Milestone as an IT Managed Services Provider with an Intelligence Automation spin. From a Marketing perspective, we wanted a very clean look-and-feel and to put more emphasis our CTA’s and blog (which we were also going to launch with the redesign).
- Improved SEO and meaningful CTAs
- Standardized responsive design
- Active blog and micro sites
- Automated lead generation process
Homepage
Content Page
Blog
Micro Site
The Impact
Overall, we drastically increased SEO and generated hundreds of contacts resulting in over $10MM in opportunity value. For a good amount of time, one of our blog posts was featured as the top result for Best IT Strategy.
